Larry Chase has an excellent article called:

“12 Trends for the Next 3 years for internet Marketing.”

One of the more interesting of the 12 Trends Larry calls “The Content Marketing Age.”  He discusses how large corporations are involving the consumer with content, rather than with the “hot air” approach traditionally used. Speaking of “hot air,” it seems to me that most Internet Marketers could learn a lesson from this.

There are 11 other predictive gems in Larry Chases’ article. I’d suggest you take a look. Don’t let the 21st century catch you flat-footed.

Email subscribers just received another free report.

This one is called Twitter Traffic, and was written by that ghostwriter to the gurus, Tiffany Dow.

If you want to receive free valuable reports like this on a regular basis, all you have to do is go up to that signup box in the top corner, enter your info, and subscribe. I don’t pass your email on to anyone else.

That’s all you have to do, so why miss out again?

.

Originally written in 2005, this is an updated article by Seth Godin from his blog.

Seth gave permission to reprint it with credit, so I’m doing so here.

What Every Good Marketer Knows:

• Anticipated, personal and relevant advertising always does better than unsolicited junk.
• Making promises and keeping them is a great way to build a brand.
• Your best customers are worth far more than your average customers.
• Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
• Marketing begins before the product is created.
• Advertising is just a symptom, a tactic. Marketing is about far more than that.
• Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
• Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
• Products that are remarkable get talked about.
• Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
• You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
• If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
• People don’t buy what they need. They buy what they want.
• You’re not in charge. And your prospects don’t care about you.
• What people want is the extra, the emotional bonus they get when they buy something they love.
• Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
• Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
• People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
• Good marketers tell a story.
• People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
• Marketing that works is marketing that people choose to notice.
• Effective stories match the worldview of the people you are telling the story to.
• Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
• A product for everyone rarely reaches much of anyone.
• Living and breathing an authentic story is the best way to survive in an conversation-rich world.
• Marketers are responsible for the side effects their products cause.
• Reminding the consumer of a story they know and trust is a powerful shortcut.
• Good marketers measure.
• Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
• One disappointed customer is worth ten delighted ones.

• In the googleworld, the best in the world wins more often, and wins more.
• Most marketers create good enough and then quit. Greatest beats good enough every time.
• There are more rich people than ever before, and they demand to be treated differently.
• Organizations that manage to deal directly with their end users have an asset for the future.
• You can game the social media in the short run, but not for long.
• You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
• Blogging makes you a better marketer because it teaches you humility in your writing.

Obviously, knowing what to do is very, very different than actually doing it.

Thanks to Seth Godin for permission to reprint this.

.

Ken Evoy of SiteBuildIt stepped out on a breaking limb in his April 18 newsletter. He maintains that blogging is a dead end for most website builders. Here are some quotes:

• “Blogging has reached lemming status.”
• “Blogging is obviously wrong for small businesses with something to sell”
• “Blogging is also the wrong choice for infopreneurs (ex.,those who earn affiliate and AdSense income,without selling anything directly to customers.)”

Successful Blogger and Super Affiliate Queen Rosalind Gardner jumped back at him with a few well placed shots:

• “..at least we know that a blog IS a web site.”
• “a blog is a web site that is built to find and deliver search engine traffic… immediately.”
• “I LOVE blogging. I like it so much that nowadays when folks ask me what I do, I don’t say ‘author’, ’speaker’ or ‘consultant’. I say ‘I’m a blogger.’”

Ros has a lot more to say about it, but I’ll stop there.

Readers know I favor the blog platform for building most any web site. Wordpress is now, with the release of version 2.51, flexible enough to do almost any kind of content structure. Sites are indexed in hours. Google loves blogs.

Enough said. I’m with Ros on this one. Long live blogs. Goodbye to stale content sites. Blog on.

.

Today my email subscribers got a no cost, all rights, PLR report (Word docs) on the new method necessary to sell digital goods on eBay, as well as a resource list of service companies that convert digital goods into actual physical products that can be shipped to your customers.

If you subscribe you’ll get reports like this that you can use for your own benefit. You can just keep them for reference or make your own product out of them.

All you have to do is fill out the subscribe form over there in the top right hand side of this page, under my picture. Then you’ll never miss another no cost item.

You can only get these no cost reports by being a member of the email list. So go ahead and fill out the form and get on the list!