Marketing No Brainers

Do you know a “know it all” marketing guru?

If you’re like me, you get emails from some “experts on everything.” I’ll use a specific example here as it is close to one of my market niches.

Every week I get an email from a young man who has (had?) a site in a narrow niche, which is email list building. Once upon a time, I got on his list because he had some very good home-made videos on the list building process.

But a funny thing happened right after I got on his list. I never got any information on building email lists. I got lots of Adwords, Adsense, SEO, and other kinds of promotional ClickBank type stuff. But hardly anything about eMail.

His list building material was very good. It was specific.

The emails he sends now are primarily canned sales pitches, the same lame pitches that every other “me too - know it all” marketer is sending. C’mon, give me a break. You can’t know that much about everything. Well maybe you can if you’re John Reese, but this guy is no John Reese.

So this is a heads up for all you who have email lists, and I hope all of you do. Stay on topic. Don’t try to be a “me too - know it all” marketing guru. Or at least if that’s what you want to be, then tell everyone up front.
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