Marketing No Brainers

Joel Comm, Adsense Templates, and Email

October 16th, 2006Adsense, List Building, Rants, Strategy

I really can’t stand it any more. I finally have to say something else about Joel Comm and his Instant Adsense Templates 2.

No I’m not trying to sell you his Adsense Templates. In fact I don’t recommend them at all. And they’re most likely sold out by the time you read this anyway.

I find it interesting that in two emails Joel sent me in the middle of the release of his Adsense package he suddenly started talking about email list marketing.

Here are some direct quotes from those emails:

“Good mailing lists are like gold dust.”

“When you capture email addresses on your
website, you’re able to squeeze more out
of your advertising budget.”

“You should certainly be trying to capture
names and addresses on your website.”

“I stand by the fact that building a mailing
list of your own is a sure way to build on
your business.”

So there you have it, from the man who sells Adsense templates to thousands. How does he do that? Through email list marketing, of course.

Here’s another thing he said:

“Just make sure you use double opt-in
techniques and find a reputable mailer
service that will give you maximum
deliverability.

I recommend Aweber. com for this service.”

P.S. If you wonder why I don’t endorse Adsense Templates it is because, on average, my affiliate and my own product sales are 50, yes fifty, times my Adsense earnings.

And there’s another reason. A template is a template is a template. Google’s human trained bots are smart enough to figure that out.