Marketing No Brainers

At the end of March, I told you about a website called AuctionAds, where you could get a free account and place eBay affiliate ads on your website. For example, if you go to this website, getfitwithval.com, of one of my “mentees,” you’ll see a block of Auctionads in the left sidebar.

These ads are for the broad keyphrase “exercise equipment.” If non relevant ads show, which they sometimes do, that’s the problem with AuctionAds. There is a glitch in AuctionAds system, as many times ads of general eBay interest, not targeted to the keyword or keyword phrase, are displayed. It seems that if the page is refreshed, the ad displays correctly. And clicking on an individual post or page seems to always turn up relevant ads.

That’s just a heads-up on what may turn out to be a non-issue. I am testing this for relevance at a few other sites before I give it a total thumbs-up. The issue of showing non targeted ads needs to be solved, for good, before I give it my wholehearted blessing.

Funny though, John Reese and Scott Standke are recommending this right now with no reservations. That’s a guru for you. Have they even tested it?

In the mean time, Auction Ads is worth a try. If you want something that works 100% of the time, go to Commission Junction and sign up for the eBay affiliate program. They’ll give you lots of ways to get relevant eBay ads on your web pages.

And a great alternative for an out of the box package is the eBay Niche Store, for an entire store of money making stuff to put directly into your web site without the headache of being an eBay merchant. This is one of the best affiliate marketing products I’ve seen. It’s a sneaky type of affiliate marketing that lets you both serve your site viewer’s wants and needs, and seemlessly make money at the same time.

I’ll update you on the AuctionAds results and glitch fixes in a month or so. In the mean time it’s worth a try. Get your account set up and try it on a site or two. Get the hang of keyword selection - so far I find keywords that match eBay categories work the best - and give your site fresh and current eBay auction ads.
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