Maybe, like me, you are tired of all the “essential, must-have” new Internet Marketing info-products that seem to come at us almost daily. Let’s face it, only a few of these are ever something you’ll need to get, or use. This is a marketing blog, for sure, but It’s purpose - unlike some others - is not to get you to buy every new Internet Marketing info product that comes along.
Many of these products are worthwhile, but suffer from overblown promises and uberhype. What’s uberhype, you ask? One short example of hype is the often overstated possible results of a product or method based on something that happened once, to one person, in the past. That is something many product launches are built on. And, taking that farther, the uber part happens when bunches of promoters try to outdo one another with their promotion of the particular info-product in question. Of course there are other ways uberhype can get you.
I’ll be the first to admit that occasionally I do find worthwhile new items that can either help improve your results, and then I’m jumping into the marketing fray also by telling you my opinion of them. But I try to do it in a way that avoids the hype, as my purpose here is to help you to improve your knowledge and results, not sell you stuff with every blog post or email. That said, some of the information costs money, as well it should. And I try to tell you what’s worth shelling out the bucks for.
If Product Launch Uberhype and overload has you wondering which way to go, maybe something I do will help you cut through the hype. My solution to product launch overload is simply to take action on a project I’m working on, or to start a new project. By taking action on something you focus your mind on something that is meaningful, and you’ll forget about the latest and greatest way some other marketer has devised to part you from your money.
Also, after some reflection, you’ll have a much better handle on whether or not what’s being offered is something you need to know or use, or if it is something you can live without. Information has a way of being available when it is needed.
You’ll be more able to instinctively KNOW whether the info-product offered should be able to help you with your marketing, based on your existing knowledge and skill set. And if you find that your instincts were wrong. perhaps through no fault of your own but rather due to overenthusiastic sales copy that promises more than the product delivers, you’ll have good reason to - gasp- request a refund for something that didn’t live up to its promises.
And here’s a final thought. If you have a system, process, or method of working, you should easily be able to discern whether or not what you are considering purchasing will add to and fit in with what you’re already doing. And that will help keep you from becoming a victim of Product Launch Uberhype.
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