Nitty Gritty Marketing (Not)

October 24th, 2007Rants, Strategy No Comments

This isn’t a pitch to buy Jermaine Griggs’ Internet Marketing course. I don’t have a clue whether it’s any good or not, and that’s not the point.

I do know that Jermaine Griggs built his business over time, and that he was able, with the help of Corey Rudl’s IMC, and other resources, to make some major jumps in his business.

Repeat, over time. It wasn’t instant.

I also know that his business had nothing to do with promoting Internet Marketing info, although he’s doing it now. Jermaine’s business is teaching people how to play the piano by ear. He was able to take his talent and passion for this subject and make it into a really successful business.

You probably are wondering what this has to do with you, so here it is.

What are you passionate enough about, what talents do you have, what ideas of your own can you generate to make into your own successful internet business?

Time after time I see people start niche sites, ebay sales ventures, resell rights peddling, and other attempts at a business with no real idea about the subject, no real passion for the subject, and no real direction for their business. Their ventures fizzle.

But how many people thought that there was a real business in teaching people how to play piano by ear? At the beginning of Jermaine’s business I bet there weren’t many. They may have laughed when Jermaine sat down at the piano…..

I’m not promoting Jermaine’s course. I’m just asking you to do some soul searching and see if you aren’t missing something that could be really big, something you’re already good at, something at which other people already see you as an expert.

If so, forget about everything else for a while. Take your passion and run with it.

If you love your work it doesn’t seem like a job. And that can give you the energy to take it way farther than anyone thinks is possible. To me, that’s the lesson from Jermaine Griggs’ Nitty Gritty Marketing.

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