Marketing No Brainers

Yogi Berra taught me this. I may be paraphrasing a bit, but one of the classic yogi-isms is “You can see a lot, just by watching.” What has this got to do with niche web site marketing? Read on….

So I was signing into my Yahoo account this morning, and on the front page of Yahoo was an article about Bulldogs finally making into the top ten most popular dog breeds.

I had a Pit Bull mix (she died from cancer a couple of years ago,) and she was the best dog I’ve had since childhood. So I hooked into the article right away because it meant something to me.

But this article wasn’t talking about mixes, or the crosses that have become so popular, but the classic “English” Bulldog.

As Internet Marketers, how can we use this information?

Well first, it indicates the Bulldog is becoming more popular. So maybe it would be a good niche topic.

And the article says, because of breeding and birth problems, that a new pup might cost as much as $2,800 dollars. So second, we have an affluent market.

Reading the article farther, there was mention of the other top ten dog breeds, in order. So third, we have a list of the top ten popular dog breeds. Now that is useful info to have because dogs are dogs, and what sells to one breed owner will most likely sell to another.

And in general it shows how just the mention of a dog breed will get an interested web browser to read an article. I seldom do anything at Yahoo except sign in to dump my bulk mail, as I primarily use my Yahoo email address for testing how my Aweber emails look there, and if they get delivered to the inbox.

If you want to know the top ten breeds, I’ll save you the trouble of hunting up the article, because by the time you read this the link on Yahoo may have disappeared.

Here are the top ten dog breeds, in order:

Top 10 Dog Breeds

Labrador Retriever
Yorkshire Terrier
German Shepherd
Golden Retriever
Beagle
Boxer
Dachshund
Poodle
Shih Tzu
Bulldog

If that’s not great fodder for niche topics for a web site(s,) I don’t know what is. People and dogs have had a bond for thousands of years, so I don’t think the niche is going to disappear any time soon.

I think you could safely say that this is an “Evergreen” niche.

I’m telling you all this because it is just one of the many ways you can discover a profitable niche to explore and profit from, “just by looking” at things you see every day, but through the eyes of a marketer.

Yeah Yogi was a baseball player, but in the saying above is one of the reasons he was so good at his craft. He saw a lot, just by watching. And he did the unspoken part. He put it to use.

You don’t need to buy a fancy course or a list of niches. You can just do what Yogi Berra did, and see a lot just by watching. So think about potential niche topics with this in mind. Ideas are all around you. it doesn’t have to be so tough.

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