Marketing No Brainers

In the No Brainer Marketing Formula,

CO + TT + EL = $$

a converting offer is the first element. It makes no difference whether the offer is for a physical product, a digital product, an online service, or even just a squeeze page bonus offer to build an email list. Your offer must be something that your targeted traffic (TT) will buy or sign up for.

Of course the ones that don’t buy have a chance to opt in to your email list (EL) for additional chances for you to sell your offer, or other related offers, or both. The money follows.

So how do you know if you have a converting offer? It’s simple, buy some extremely targeted traffic, at least 200 clicks, and see what your conversion is. Or if it is lol. For a cheaper but much slower method, send free targeted traffic to the offer.

After you establish a baseline conversion rate, make changes in the elements of your offer one by one to increase conversion.That’s material for another post however.

I’ve had some of my offers surprise me in their conversion rates. One of the best I ever had was a ten dollar web graphics assortment that converted just over double digits. Sheesh, I should bring that one back!

Over at my ClickDen site there are two offers that do better than all the rest, way better.

They are:

Resell Rights Bootcamp

and

Squidoo Profits

The other offers there do well, but these two have around double the conversion, with sales pages pretty much unchanged from the resell package they came from. Can you tell me why just by looking at them?

I don’t know why they convert better, I just know that they do, by measuring the results of the traffic that’s been sent to the pages. That’s what matters.

Those dollar signs in the No Brainer Marketing formula are what ultimately matters, and having a converting offer at the start means I am getting those dollars with less time and money invested, and that’s the road to bigger profits.

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