In your Offer, besides the usual factors like headlines, testimonials, and guarantees, there are two critical things you need to test, and that your potential buyers need to know:
- What they’re going to get from you and how they’re going to get it.
- What they’re going to pay you with and how they’re going to pay you.
In simple terms, the first bullet is your product and product delivery. The second is your payment methods and terms your buyer can choose.
I first learned this from Jim Edwards, and I complicated these factors a bit in the bullets above, as they are verbatim from a recent video of Mike Filsaime, talking about Gary Halbert, that I saw at Rich Schefren’s blog.
http://www.strategicprofits.com/blog/mike-filsaime
This short video clip at Rich Schefren’s blog is about testing your offer, and it’s something we all overlook. Besides testing all the elements of your offer, test the offer itself!
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