Marketing No Brainers

Use An Email List To Follow Up With Your Prospects and Customers

February 27th, 2008List Building

This is the last element in the No Brainer Marketing Formula: use an email list to follow up with your prospects and customers.

In the vast world of the Internet, your prospects click off your web site on to other sites, never to see your web site offer again. What are you doing about this? Many marketers just do nothing. Wrong! 98 percent of your prospects are vanishing!

By capturing email addresses of both your prospects and customers, you are in control. You have a way to recontact them. You can invite them back to your sales page. You can invite them to related offers. You can contact them over and over until they either unsubscribe or become customers.

Your converting offer is best preceded by an opt in or squeeze page that exists solely to capture the name and email address of the prospect. This is best done by offering them something of real value in exchange for their contact information. Remember, these are targeted prospects (traffic) from the previous formula element. So offer something specifically and tightly targeted to your offer.

When the capture is done, they are sent on to your offer. If they leave the squeeze page without opting in, then you can give them a second chance to subscribe via a popunder or “exit sensor” pop. Or you can just send them on to your offer by the same methods.

If they buy your offer, then move them automatically to your customer list, and take them off your prospect list. Sequential email autoresponder - broadcast services like Aweber have this feature available.

Adding the third element, an email list, to the No Brainer Marketing Formula -

Converting Offer plus Targeted Traffic plus Email List equals Money

CO + TT + EL = $$

completes the formula. By testing, tracking, and improving all the formula elements one by one, all the elements will start to work together synergistically to dramatically improve your marketing results.

For more on list building techniques that work you can join my (still for a while) free membership service, the ListBuild List.

If you want to take this No Brainer Marketing Formula element to the highest level I recommend Dave Vallieres’

“You Can Make a Living Online.”

Dave’s course combines email list building with the essential psychological sales factors that result in meaningful sales from email marketing. This link is a specially priced offer for Marketing No Brainer readers.

This post concludes the No Brainer Marketing Formula series.