Marketing No Brainers

James Brausch’s Testing Newsletter Testimonial

March 4th, 2008Reviews

One of the conditions of getting a free copy of James Brausch’s new Testing Newsletter was to provide a testimonial. Here’s mine:

In clear, straight to the point fashion, James Brausch breaks down a sales letter element by element so that the reader can understand what to test and the wide variety of results that can result from those tests.

The case in point is a signup page, really a sales letter, for recruiting interns to work for James and learn the steps to a truly profitable online business. James maintains that this has a real monetary value, as he can measure the monetary results his interns provide.

Tests cover everything from top page margins, headline size and color, to testimonials.

As an example of the range of conversion measured for the graphic used on the page, results ranged from a dollar value of $6.25 to $20.00. No graphic at all scored almost as well as the winning graphic.

Real results from real people beat all the theory that’s flogged about the Internet Marketing World. James’ results are based on real results with his MuVar software.

I’m a regular reader of James Brausch’s blog. It is a breath of fresh air in a world of Internet Marketing hype.