Marketing No Brainers

Effective March 31, 2008 Ebay has effectively banned the listing of digitally delivered goods. There will be no listings for digitally delivered auctions, buy-it-nows, or eBay store listings.

They do still allow listing digitally delivered goods via their classified ads format, but this is a way to sweep digital sales under the rug, as classified ads provide no feedback to buyer or seller. Any sale takes place outside the eBay framework. Ebay classified ads also are prohibitively expensive, starting at $9.95 for a 30 day listing.

You can read about the new eBay policy here.

What does this mean for sellers of digitally delivered products?

1. They will have to sell a physical product such as cd or dvd.
2. They will have to mail the product to the customer.
3. Automated delivery will not be possible.
4. The ability to use cheap ebooks as lead generators is all but over.

Users of Kunaki and other cd/dvd printing services can of course ship via the automated procedures at their service. More on this later.

Lesson:

Never count on one online method for all your sales and traffic. For digital product sellers, eBay has just shown us why.

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