Marketing No Brainers

Rosalind Gardner vs. Ken Evoy on Blogging

May 7th, 2008Blogging

Ken Evoy of SiteBuildIt stepped out on a breaking limb in his April 18 newsletter. He maintains that blogging is a dead end for most website builders. Here are some quotes:

“Blogging has reached lemming status.”
“Blogging is obviously wrong for small businesses with something to sell”
“Blogging is also the wrong choice for infopreneurs (ex.,those who earn affiliate and AdSense income,without selling anything directly to customers.)”

Successful Blogger and Super Affiliate Queen Rosalind Gardner jumped back at him with a few well placed shots:

“..at least we know that a blog IS a web site.”
“a blog is a web site that is built to find and deliver search engine traffic… immediately.”
“I LOVE blogging. I like it so much that nowadays when folks ask me what I do, I don’t say ‘author’, ’speaker’ or ‘consultant’. I say ‘I’m a blogger.’”

Ros has a lot more to say about it, but I’ll stop there.

Readers know I favor the blog platform for building most any web site. Wordpress is now, with the release of version 2.51, flexible enough to do almost any kind of content structure. Sites are indexed in hours. Google loves blogs.

Enough said. I’m with Ros on this one. Long live blogs. Goodbye to stale content sites. Blog on.