Marketing No Brainers

Ewen Chia put me on to this. I have long been using Wordtracker for keyword research, and have blogged about the free Wordtracker tool before. It’s a great replacement for the now long dead Overture search tool.

When you combine Wordtracker with Google Trends you get the real picture of a niche and the keywords people search for. For example, type in “acne” and wait for the results. Click on the little bar graph next to a keyword result and you’ll get an instant picture of activity. For “acne,” you’ll see that search activity is flat to down since 2004. You’ll also see a lot of competition.

But drilling down in the niche, looking down the page and selecting the results for “hot to treat acne,” we get a different picture, here the interest has increased, especially over the last two years.

I used this to research a niche that I’d received a PLR offer for this morning. I decided not to buy the PLR, based on my use of this new Wordtracker/Google Trends tool. But it gave me the go ahead on the niche, based on other keyword and trend results I found.

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