Centralize and Integrate To Simplify Your Marketing

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If you want your Internet business to grow painlessly, centralize the key elements, like email, payment processing, customer support, and your affiliate program, from the beginning. If you are a one or two person operation, these are tasks that can eat up a lot of your time and keep you from doing the things that keep your business growing.

For incoming email, I use a simple system. I have quite a few domains, but I forward all of the email addresses for them into one gmail account. Among other reasons, gmail is has a rich feature set, has excellent search, spam prevention, allows multiple label categories, automatic filtering, and lets you use a different email address as your “from” address. Only having to check one email address for any and all important email is a huge benefit and time saver.

I use PayPal for payment processing, and have since the year 2000. I have had no problems or issues with the service. Ever.

Let me talk about 1shoppingcart first. It seems to be the solution of choice for many online marketers. And it offers bells and whistles galore. For clients, I’ve worked with 1shoppingcart extensively and can tell you this: you probably don’t need it if eBizAC (detailed below) looks like it will work for you. If you need the extra functionality that 1SC offers, beware the email autoresponder: from time to time, there are extreme deliverabilty issues. Because of that, almost everyone I talk to that uses 1shoppingcart eventually ends up using Aweber for their email blasts if they have a list of any size.

So it will be no surprise to you that for outgoing email blasts and autoresponder sequences, I use Aweber. On content sites – all of them are WordPress blogs now – where I just need to let users know there is new content, I use the free Feedburner email notification service instead.

As a 1shoppingcart alternative, I have used both Kavi’s eBizAC and Sam’s DLGuard for product management, payment collection, and delivery. Both integrate easily with PayPal. Kavi’s eBizAC has the bonus of having an affiliate manager, a support desk, web hosting, membership site functionality, and a built-in autoresponder, so it wins the race if you need any of those functions. Kavi’s service is a monthly fee.

Sam’s DLGuard has grown over the years, and works very well for what it does, and has the advantage of being a one time purchase. It offers simple payment collection integrated with PayPal, Clickbank, and a host of other payment processors. Digital downloads are protected and limited as to number and time periods. Automatic emails for digital product delivery are sent to buyers. It also has some limited membership site functions but in reality they are difficult for casual users to implement.

If I was inclined to simplify my business even further, I could manage it entirely with just Kavi’s eBizAC system, my gmail account, and PayPal. So why don’t I? Simple answer: I have been with Aweber for years, and I think I would lose too many subscribers if I changed over completely to eBizAC. If you start with it you won’t have that problem. The bonus of the extra services eBizAC offers is icing on the cake, so eBizAC is my number one recommendation for an integrated system.
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November 24, 2008 | Filed Under Strategy

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