Marketing No Brainers

Politics, religion, and marketing: they don’t mix. Yeah I know the election is over, but….

If you feel compelled to discuss politics, religion, or both (yeck!) take it to some personal space you might have. Keep it out of your sales funnel.

If you feel compelled to vent your opinions on politics or religion, which high percentage of your prospects and customers do you want to offend, and possibly lose? If you decide to further your politics in your marketing, you’re at best only going to get 60% of your prospects or customers who might agree with you. What about the other 40%?

Politics is a bad enough topic for marketers, but think about religion, where you are bound to have fewer people in your court and bound to offend even more prospects and customers. Yet every once in a while I get emails from some marketer who has suddenly found religion and now wants all of the rest of us to become a true believer in whatever they found.

I’d guess selling religion is a bit tougher than selling a product, as a lot of us already have some system of belief in place. So heed my advice: don’t sell your religion, whether it’s newfound or something you’ve believed in for years, to people on your product lists.

I suppose I should have written this a few weeks ago, but it’s never too late to keep this in mind. Politics, religion, and marketing: in my opinion, any combination of the first two with the third is a no-no.

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