Pay Per Click – Avoid These Three Mistakes

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Pay per click seems so easy on the surface. Pay per click advertising can be an incredible way to generate targeted traffic as you only have to pay for your ad if somebody actually clicks on it and goes to your landing page.

But unfortunately, there are many pitfalls to pay per click advertising. Here are some of those pitfalls and ways to get around them. Avoiding these pitfalls will give you the best chance of having any success with your pay per click campaign.

Number one pitfall is proper keyword selection. Many beginning marketers don’t know how to properly choose keywords for pay per click. The result is they bid on keywords that cost money but produce no results.

For example, if you were selling a cure for warts, a typical keyword to target would be “wart cure.” But what if the cure was a natural wart cure? Someone who doesn’t believe in natural cures but who clicks through to your sales or landing page will probably not be a buyer of your product. But using the keyword phrase “natural wart cure” might make a sale, as you have targeted that person’s keyword selection.

Number two as a potential pitfall of pay per click advertising is geographical targeting. Many people don’t really give much thought to geographic targeting. In truth, dropping your ad worldwide is not a good idea. The reason is simple: the world is made up of many cultures and most of them are not going to be prospects for your particular offer.
It’s extremely important to know your target market and place pay per click ads to only that market.

The number three pay per click pitfall is how much people bid for their keywords so they can get the top position. Many beginning marketers think that they have to get the number one position on their keyword page. From the advertiser aspect, the top bidder is often bidding double or more what the number two slot goes for.

And from the customer side, the top position can attract freebie seekers and other non buying prospects. Try targeting a second or third position, then evaluate the conversion for that slot. Depending on what happens with that, you can either bid higher or lower and then analyze those results. If your net is higher, great. If not you just slide your bid back to your previous position.

Pay per click is probably the most targeted form of advertising around. But these pitfalls: improper keyword selection, not using geographic targeting, and and bidding for the wrong position can make your pay per click into a money sucking nightmare.

Be sure to avoid these three pay per click pitfalls before starting any pay per click campaign. If you don’t know how, Perry Marshall has the straight scoop on Adwords. He’s been our number one pay per click Adwords resource since Day 1.