Marketing No Brainers » Adsense| Cost Effective Internet Marketing |

Adsense in Eleven Minutes Video

July 3rd, 2008Adsense No Comments

Our friends from Oz give us the best intro to Google Adsense I’ve found, in just a bit over 11 minutes.

Adsense isn’t so hard after all.

I Fired Google Adsense

July 19th, 2007Adsense, Strategy No Comments

I’ve taken Adsense off this site. Over the last year I’ve noticed a definite tail-off in click-thrus and revenue.

Since Marketing No Brainers is about what actually works in Internet Marketing, and Adsense isn’t working well for the site, the decision was really a no brainer.

Now I haven’t removed it from some other sites I have, where the topic is narrower and Adsense is working fine, thank you. But I think you have to evaluate each web site you have, and go with what works for each particular site. Adsense wasn’t working here.

That’s to be expected, as the topics here cut quite a wide swath through Internet Marketing. So the displayed Adsense isn’t necessarily what people are interested in.

I’m going to replace the Adsense with a 5 Star No Brainers Golden Oldie Section and some (gasp) banners of some of the 5 Star No Brainers. I fired Adsense because I think more dollars will come from doing that. Stay tuned to see how it works out.

Joel Comm, Adsense Templates, and Email

October 16th, 2006Adsense, List Building, Rants, Strategy 1 Comment

I really can’t stand it any more. I finally have to say something else about Joel Comm and his Instant Adsense Templates 2.

No I’m not trying to sell you his Adsense Templates. In fact I don’t recommend them at all. And they’re most likely sold out by the time you read this anyway.

I find it interesting that in two emails Joel sent me in the middle of the release of his Adsense package he suddenly started talking about email list marketing.

Here are some direct quotes from those emails:

“Good mailing lists are like gold dust.”

“When you capture email addresses on your
website, you’re able to squeeze more out
of your advertising budget.”

“You should certainly be trying to capture
names and addresses on your website.”

“I stand by the fact that building a mailing
list of your own is a sure way to build on
your business.”

So there you have it, from the man who sells Adsense templates to thousands. How does he do that? Through email list marketing, of course.

Here’s another thing he said:

“Just make sure you use double opt-in
techniques and find a reputable mailer
service that will give you maximum
deliverability.

I recommend Aweber. com for this service.”

P.S. If you wonder why I don’t endorse Adsense Templates it is because, on average, my affiliate and my own product sales are 50, yes fifty, times my Adsense earnings.

And there’s another reason. A template is a template is a template. Google’s human trained bots are smart enough to figure that out.

The Virtual Real Estate Myth

July 13th, 2006Adsense, Strategy No Comments

The Virtual Real Estate Myth

The last year or so has seen the concept of Virtual Real Estate, or VRE, become the no brainer answer to getting rich on the internet. The concept is that your space on the Internet is like Real Estate, and you can maximize your Virtual Real Estate just like you can maximize property holdings.

There are two fatal flaws in this logic. In the real world, Real Estate is finite. And in the real world, it is possible to buy location.

In the virtual world, expansion is almost infinite. And in the virtual world, location is not a factor. But traffic is.

So what can you do to overcome these two key differences? While virtual expansion is almost infinite, it is not anything you or I can do anything about.

Anyone can have a website. And it seems that almost everyone does. But most of them never get seen by other than a very small circle of people. In a real world business situation, buying the right location can make the visibility of the investment a no brainer. And with visibility comes traffic. How many times have you seen a highway strip with three or four fast food joints near each other?

On the Internet, there is no “near to” another site. We can trade links. We can get ranked in search engines and directories. We can buy traffic. If we do something notable we can get a lot of free links. But none of this is like a real world location where everyone who goes by sees our business.

So before you swallow the virtual real estate myth, ask yourself what you are doing to make your VRE sites better than the next guy’s. Why would anyone come to your site? How are you going to get them there?

You might come to the conclusion that rather than having a VRE empire, you will get stuck with a VRE wasteland.

So why not instead invest your time and energy into a few good solid, growing, content providing sites that people actually come back to visit? It is people on the other end of the VRE equation. People click on links. People look for content, solutions, entertainment.

Give them a reason to come back. Get them on a list to remind them to come back. Establish a business relationship with them. Make your sites PEOPLE oriented.

This is a side rant but it relates if you think about it. The explosion of tagging sites is due to PEOPLE being fed up with the same old crap they keep finding in their web searches. Ironically, in the medium where we should be able to find new, fresh information, we are often led by Google and other search engines to tired old websites that haven’t been updated for years. They are rewarded for being dinosaurs. It is in the SE algorithms to reward longevity.

So PEOPLE reacted by creating and frequenting tagging sites, where they might actually find something new, or share the new info they’d found, instead of being subjected to the same stale info that they’ve seen over and over in their searches.

I’m on a couple of rants here and will stop. Sometimes these rants just happen…..

But just take this away from my rant. Build your sites for people, not search engines. Of course make sure you don’t scare the SE’s away. After trying it the other way, I came to the conclusion that my Virtual Real Estate empire needed to start with a few nice sites that people would frequent, rather than a wasteland of sites built for people to click away from. Because no one wants to visit the wasteland. So no one does.

If you build your sites for people, the PEOPLE who have other web sites will link to you, and guess what, with all those links, the Search Engines will love you. And traffic will be no problem. And many people will still click away, but that’s a good thing because you will get many of them to click away on relevant links you can make money from.

You’ve got to have something worth visiting to get them there in the first place.

Am I doing my part to destroy the Virtual Real Estate myth? I hope so.