Marketing No Brainers

Cool Free Tool Checks Headline Quality

July 16th, 2007Copy Writing, Recommendations No Comments

This cool free tool checks your headline for quality. It doesn’t matter if it’s a blog post, an email subject line, an article title, or a website header. You need a quality headline to get your readers’ attention.

Now of course you need to test your headline to see how it converts with actual humans, but the headline checker from the Advanced Marketing Institute gives you a starting point. The English language averages around 20% of what are called EMV words, which stands for Emotional Marketing Value.

Remember, people buy with their emotions, and justify their purchases with logic. Professional copywriters usually score about 30 to 40% EMV words in their headlines. The most gifted copywriters score 50 to 75% EMV words in their headlines. The headline of this post scored 83.33% for quality.

What’s the secret to that? Shorter headlines most always score better. And I played around with the headline quality checker for a long time to get a headline with that score.

But that doesn’t mean that shorter headlines will work better, except of course in an email marketing subject line, where the goal is to get the email opened. Testing and tracking are the ways to tell. But using this free tool gives you a baseline ad headline that should be far and away better than your non-optimized best guess first headline attempt.

So use this free Headline Quality Tool and see your conversion rates increase.

Write Effective Email Marketing Copy

October 29th, 2006Copy Writing, How To Courses, List Building No Comments

Michael Rasmussen has a free site where you can watch his videos that teach you how to write effective email marketing copy, so your emails get opened, read, and acted on.

This is great stuff. Should be at least a $47 product but it’s free.
Email Promotions Exposed

If you watch these, and act on the info, there will be no more whining about how bad your email marketing is or why your copy sucks.

Thumbs up, 5 stars, hallelujah it’s a winner!
Michael Rasmussen’s Email Promotions ExposedÂ

Cool Free Tool Checks Headline Quality

Write Effective Email Marketing Copy

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