Marketing No Brainers » List Building| Cost Effective Internet Marketing |

Use An Email List To Follow Up With Your Prospects and Customers

February 27th, 2008List Building No Comments

This is the last element in the No Brainer Marketing Formula: use an email list to follow up with your prospects and customers.

In the vast world of the Internet, your prospects click off your web site on to other sites, never to see your web site offer again. What are you doing about this? Many marketers just do nothing. Wrong! 98 percent of your prospects are vanishing!

By capturing email addresses of both your prospects and customers, you are in control. You have a way to recontact them. You can invite them back to your sales page. You can invite them to related offers. You can contact them over and over until they either unsubscribe or become customers.

Your converting offer is best preceded by an opt in or squeeze page that exists solely to capture the name and email address of the prospect. This is best done by offering them something of real value in exchange for their contact information. Remember, these are targeted prospects (traffic) from the previous formula element. So offer something specifically and tightly targeted to your offer.

When the capture is done, they are sent on to your offer. If they leave the squeeze page without opting in, then you can give them a second chance to subscribe via a popunder or “exit sensor” pop. Or you can just send them on to your offer by the same methods.

If they buy your offer, then move them automatically to your customer list, and take them off your prospect list. Sequential email autoresponder - broadcast services like Aweber have this feature available.

Adding the third element, an email list, to the No Brainer Marketing Formula -

Converting Offer plus Targeted Traffic plus Email List equals Money

or

CO + TT + EL = $$

completes the formula. By testing, tracking, and improving all the formula elements one by one, all the elements will start to work together synergistically to dramatically improve your marketing results.

For more on list building techniques that work you can join my (still for a while) free membership service, the ListBuild List.

If you want to take this No Brainer Marketing Formula element to the highest level I recommend Dave Vallieres’

“You Can Make a Living Online.”

Dave’s course combines email list building with the essential psychological sales factors that result in meaningful sales from email marketing. This link is a specially priced offer for Marketing No Brainer readers.

This post concludes the No Brainer Marketing Formula series.

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Have You Started Your Email Marketing List Yet?

July 12th, 2007List Building, Strategy No Comments

About your email list marketing: are you actually doing it?

In the quest for painless online income, new internet marketers chase Adwords, Adsense, affiliate marketing, article writing, seo, Web 2.0, etc. Many make nothing, and give up.

One thing is obviously wrong. I call it money chasing. Marketers jump from this to that to the other thing, make nothing much with anything, and give up, wondering who sold them this bill of goods.

And wonder they should. The key is to stop chasing money making opportunities and develop a real online business. Of course this takes a bit of soul searching, and some planning, and (gasp) some work.

But fear not. You can make money and build a business, with Adwords, Adsense, affiliate marketing, article writing, seo, Web 2.0, etc. Your own product can come later.

How do you do this? You start by building an email list for every project you do.

Let’s say you want to build a business in the dog niche. There are loads of affiliate offers in this niche. So you get a blog at blogger. You make a post. Now you have a blog, you can sign up for a Feedburner account. Now you can get people to subscribe to your blog posts via either RSS or email. You can see an example of this on my sites that pay you blog.

OK, that’s not a blogger blog but you can do this in blogger. ANd it’s not about dogs either, but it is an affiliate offer. The more advanced can do this in Wordpress on their own hosting. Or you can ftp your blogger blog to your own hosting. Cost? A domain name - less than $9 - and a month’s hosting - 5 or 6 bucks most places. Now you’re in business.

If all this sounds beyond you, it’s not. You just take this process one step at a time. You have to start somewhere. Now you can write reviews for affiliate products. You can get subscribers. You can follow up. Your list, and your business, will grow.

If you want more advanced email marketing capabilities, Aweber’s the way to go. Yes, it costs $19.95 a month. If I had to pick, I’d go with Aweber and my own hosted Wordpress blog, with Feedburner as the RSS syndicator.

Of course there’s more to email list marketing than just this. Want to learn more? I have a free (for now) members-only List Building list that covers the subject in greater detail. It’s aimed at beginning and intermediate marketers who want tools and techniques to succeed in building lists of prospects and customers.

Have you started your email list marketing yet? The best time to do it was five years ago. The second best time is right now, today. Get to it.

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Email List Building From The Master

May 7th, 2007List Building, Recommendations No Comments

If I had to pick one thing that I think is the most important thing to learn about Internet Marketing it would be building email lists of prospects, and more importantly, proven buyers.

Now I have a list and soon to launch membership site dedicated to learning those skills, but I’m not going to put a link to it in this post.

Some marketers might call me crazy for doing this, but there’s a reason. And that reason is that I want you to get some of that crucial information from one of the masters that I learned from, Mark Hendricks.

Mark’s course is really a high dollar guru product, content wise. For a short time, it’s available at a next-to-nothing price, considering all the content and list building education you’ll receive.

I’ve learned a lot from Mark’s email list building course. Yes, I bought it. I didn’t get any special JV deal, I just bought it from another marketer’s link, one who I thought I owed a favor.

If you’ve gotten any value from the emails I’ve sent, or the information on the site, maybe you’ll do the same, by clicking here..

And if you do, you’ll be assured that you have the most up to date information on building your email marketing lists, and the future information that you’ll need to adapt to the changing list marketing world.

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Seven Dollar Secret Updated

February 9th, 2007List Building, Recommendations No Comments

The Seven Dollar Secret has been updated. You now get

Paypal IPN for emailed download links
One Time Offer capability
Simple Admin control panel

The seven dollar secret was already the simplest tool for viral list building of paid customers. The new version adds so much more. It’s an essential addition to any Internet Marketer’s toolbox.

And the seven dollar secret is just 7 bucks!

Absolute 5 star no brainer!

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