Using Wordpress For Multiple Niche Sites

Niche Research 1 Comment

Clickden.net is a WordPress blog that I was doing very little with until recently. In an email I received I read about using a WordPress blog as an “index” for multiple niches using subdomains for the niche sites. So on May 8th, 2008, I started this experiment.

I had some PLR niche sites ready to go. May 8, I created the subdomain for the Pet Cats Guide and uploaded the site.

Figuring I needed at least one other niche site to really test the process, on May 11 Salt Water Aquariums was uploaded as another subdomain.

The sole method of promoting the sites (until this post) has been blogging about them on the Wordpress blog installed at the main domain at Clickden.com. The sole method of monetizing the sites is Adsense.

How have they done? The Pet Cats Guide has done nothing, showing only 67 impressions with no clicks and hence no Adsense earnings. This for exactly four weeks.

But the Salt Water Aquariums is a different story. It has 156 impressions, 18 clicks, and clicks average about .25. Not bad for 25 days.

I’m not sure the reason for the disparity, but I think it’s a supply demand issue, as well as better keywords in the titles and body copy. So the two site experiment shows that this idea will work, and work pretty well.

I can’t take full credit for this idea. I borrowed it from Geoff Shaw at opoqo.com and sort ran with it.

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Wordtracker Plus Google Trends In One Free Tool

Niche Research No Comments

Ewen Chia put me on to this. I have long been using Wordtracker for keyword research, and have blogged about the free Wordtracker tool before. It’s a great replacement for the now long dead Overture search tool.

When you combine Wordtracker with Google Trends you get the real picture of a niche and the keywords people search for. For example, type in “acne” and wait for the results. Click on the little bar graph next to a keyword result and you’ll get an instant picture of activity. For “acne,” you’ll see that search activity is flat to down since 2004. You’ll also see a lot of competition.

But drilling down in the niche, looking down the page and selecting the results for “hot to treat acne,” we get a different picture, here the interest has increased, especially over the last two years.

I used this to research a niche that I’d received a PLR offer for this morning. I decided not to buy the PLR, based on my use of this new Wordtracker/Google Trends tool. But it gave me the go ahead on the niche, based on other keyword and trend results I found.

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