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A Mind Map for Information Marketers

May 21st, 2008Strategy No Comments

One of the problems that online Information sellers have is that the process can be quite complicated. Without some way to plan how you’re actually going to sell your product, and what is actually necessary to do at each step of the process along the way, it is very easy to get bogged down. You’re not making any money online when you’re in that bogged-down place.

I’ve published my own mind maps of the list building process, so I know it helps to have a plan in place before you start any project. I tend to use the legal pad method, starting from scratch every time. I draw out the process, and pretty soon my legal pad is basically unintelligible to anyone but me, with boxes and arrows everywhere.

So I was very glad to get this information from Doug Hudiberg about his IMos Treasure Map and Videos.

I think this Mind Map is going to be an essential part of my marketing toolbox from now on. It breaks down the marketing path into it’s most basic building blocks. I got a lot out of this even though I know all the steps.

But even though I know the steps, my problem is that I don’t remember to use them all when I start a new Info Product project. Doug’s Imos Treasure Map and Videos solved this problem for me. I found it well worth paying for. It’s just a dollar.

Please take a look at Doug Hudiberg’s IMos Treasure Map and Video Tour. This is the core information anyone selling digital products online needs to know.

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Future Internet Marketing Trends

May 15th, 2008Strategy No Comments

Larry Chase has an excellent article called:

“12 Trends for the Next 3 years for internet Marketing.”

One of the more interesting of the 12 Trends Larry calls “The Content Marketing Age.”Â He discusses how large corporations are involving the consumer with content, rather than with the “hot air” approach traditionally used. Speaking of “hot air,” it seems to me that most Internet Marketers could learn a lesson from this.

There are 11 other predictive gems in Larry Chases’ article. I’d suggest you take a look. Don’t let the 21st century catch you flat-footed.

Automating Online Business Procedures

March 23rd, 2008Strategy No Comments

If you are one of those people (like me) who don’t seem to have enough time to do all the tasks and procedures involved in having an effective, money making, online business, automation becomes a necessity.

Time is the most limiting factor in a one person online business. Automating procedures saves you immense amount of time and will multiply your results. It’s almost like a gift really, because not only do you save time, your business grows while you save that time.

Generally business automation is accomplished through effective use of software tools. For example, this web site is published using WordPress. I don’t have to do anything to create a page for this article other than write it from within the dashboard, format it as I go, make a category selection, and hit the publish button. So to a great extent, my web site publishing is automated.

I use Aweber to manage my email lists. One tool, multiple lists for different web sites.

I use Kavi Kodiraj’s eBizABC to run most other functions of my online business from one dashboard. I can manage all my products, create PayPal code for each product individually, hide and time limit my download pages, create tracking codes, and have an affiliate program like the one at ClickDen.com.

eBizABC has an autoresponder tool also, I just prefer Aweber for most of my lists, though I do automatically sign up new customers to customer-only lists at ebizABC.

Article submission is one of my favorite ways to increase traffic to my sites. I’ve had a chance to get James Brausch’s Artemis Pro article submission software, and will be putting that to use to automate that portion of my business.

What tools and resources do you use to automate your online business? Feel free to comment on your favorite automation techniques and resources.

Two Crucial Factors About Your Offer

February 25th, 2008Strategy No Comments

In your Offer, besides the usual factors like headlines, testimonials, and guarantees, there are two critical things you need to test, and that your potential buyers need to know:

What they’re going to get from you and how they’re going to get it.
What they’re going to pay you with and how they’re going to pay you.

In simple terms, the first bullet is your product and product delivery. The second is your payment methods and terms your buyer can choose.

I first learned this from Jim Edwards, and I complicated these factors a bit in the bullets above, as they are verbatim from a recent video of Mike Filsaime, talking about Gary Halbert, that I saw at Rich Schefren’s blog.

http://www.strategicprofits.com/blog/mike-filsaime

This short video clip at Rich Schefren’s blog is about testing your offer, and it’s something we all overlook. Besides testing all the elements of your offer, test the offer itself!

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